To celebrate the challenges and achievements over 75 years of history with the Giallo Modena Special Edition, Ferrari swapped their symbolic red for yellow for the 2022 Italian Grand Prix. Emblematic of the indomitable spirit and timeless style of the Maranello house, the colour yellow evokes memories that will remain etched in the history of the legend, but is also the connection with the coat of arms of the city of Modena where it all began.
Across the weekend, the motorhome and garage housed large scale print pieces that celebrated the milestone. My role was sole and lead designer on this project, from creative conception right through to print.
